Ukuprintwa kweGravure kunceda ukwenza ipakethe ibe yeyakho, Njengoko intetho isithi, "abantu bathembele kwimpahla, uBuddha uthembele kwiimpahla zegolide", kwaye ukupakishwa okuhle kuhlala kunendima ekongezeni amanqaku. Ukutya akukho ngaphandle. Nangona ukupakishwa okulula kukhuthazwa ngoku kwaye ukupakishwa okugqithisileyo kuchaswa, ububele, obucokisekileyo kunye noyilo loyilo lokupakisha ludlala indima ebalulekileyo ekuthengiseni ukutya. Ukuze uhambisane nesantya esikhawulezayo sotshintsho kwimfuno yabathengi, abavelisi bemveliso yokupakisha bahlala befuna ukuhlala beyintsha, ngoko ke iya kuya phi iteknoloji yokupakisha kwikamva?
Utshintsho oluthe gqolo kwimikhwa yabathengi luye lwabangela ukuba itekhnoloji ye-state-of-the-art ibonelele ngeemeko ezaneleyo kwiinkampani zokupakisha ukuba zihlale zintsha. Uhlalutyo kunye nokuphononongwa kwendlela yophuhliso lwexesha elizayo lokupakisha kunokujongwa kule miba mine ilandelayo.
uhlobo lwamandulo
I-Olimpiki yaseLondon ka-2012, umtshato weNkosana uWilliam kunye noKate Middle, ukuthweswa isithsaba se-Queen kwaye ngaphezulu kwenza ihlabathi lizive lithanda ilizwe kunye nekratshi labantu baseBritani. ukuhlawula ingqalelo ngakumbi ukubonakalisa isimbo semveli kunye nostalgic design ingcamango, kuba uphawu oludala lunokubonisa ngakumbi ingqiqo yokukhula e-UK.
Ukupakishwa kwakudala akugcini nje ukudlala indima ebalulekileyo kwindlela, kodwa kwakhona kubonisa ukuthembeka. Ngokusekelwe kule nto, ezininzi iimpawu kunye neemveliso zinokufumana lula ingqalelo yabathengi, kuba bayazi ukuba banokuthenjwa luluntu, kwaye ukupakishwa kwenzeka ukuhambisa lo myalezo obalulekileyo.
Ukupakishwa kobuqu
Iiprinta zokupakisha ezenzelwe wena ziye zaba sesona sixhobo sisebenzayo kwiibrendi ukutsala abathengi. Inkampani yesiselo iCoca-Cola iyifake kwisicelo esisebenzayo, kwaye yandise isabelo sayo semarike ngokuprinta iileyibhile ezizezakho kwiibhotile zokupakisha ezahlukeneyo, eziphucule kakhulu impembelelo yophawu lweshishini kwaye yamkelwa kakhulu yintengiso. Kufuneka kugxininiswe ukuba i-Coca-Cola sisiqalo nje, kwaye iimveliso ezininzi kwimarike ngoku ziqala ukubonelela abathengi ngokupakishwa komntu. Umzekelo, i-vodka, ileyibhile yewayini isebenzisa izigidi ezi-4 zoyilo olulolwakho, nto leyo eyenza ukuba ibe yintandokazi yabathengi.
Ababoneleli ngemveliso sele beqalisile ukuphucula impembelelo yabo kwi-Intanethi nakwimidiya yoluntu, kwaye abathengi banokuqonda okunzulu nokucokisekileyo kwesigama sokwenziwa komntu kunangaphambili. Ngokomzekelo, i-ketchup ye-Heinz, ethandwa kakhulu kwi-Facebook e-United States, ithandwa kakhulu ngenxa yokuba ungayinika njengesipho kubahlobo bakho kunye nabathandekayo. Kwangaxeshanye, ukuqhubela phambili kwetekhnoloji kwenze ukuba imveliso iyile kwaye ingabizi mali ininzi, kwaye ukunyuka kwephakeji eyenzelwe umntu kubonakalisa kakuhle amandla oshishino lokupakisha.
Ukupakishwa okungaphantsi
Ukuze uphumelele kwiimarike, iimpawu kufuneka ziqonde iimfuno ezisisiseko zabathengi. Ngokomzekelo, ukupakishwa okulula kukulungele abathengi endleleni, abangenalo ixesha lokuvula iibhokisi ezinkulu kunye ezinzima. Ukupakishwa okutsha kunye nokufanelekileyo, okufana neepakethi ezithambileyo ezithambileyo ezinokucudiswa kwaye zisasazwe kubantu abahlukeneyo, yimeko eyimpumelelo kakhulu.
Ukupakishwa okulula kunokudweliswa kuluhlu olufutshane lokupakisha okumnandi, kugxilwe kubulula bokuvula. Ukongeza, ukupakishwa kwemveliso kunokunceda abathengi ukuba bahlule ubungakanani obuthile ngaphandle kokwazi isixa, nto leyo eyenza ukuba ukupakishwa kwemveliso kubonakale kuthandeka ngakumbi.
ukupakishwa kokudala
Kubanikazi beempawu, eyona njongo iphambili yokupakishwa okuhle kukuphumelela ingqalelo yabathengi kwishelufa yevenkile enkulu, ebakhuthaza ukuba ekugqibeleni bathenge, nto leyo ebizwa ngokuba luthando ekuqaleni kokubona. Ukufezekisa oku, iibhrendi kufuneka zinxibelelane ngokukodwa kweemveliso zazo xa zithengisa. I-Budweiser iphumelele kakhulu kukwahlula ukupakishwa kwemveliso, kwaye ukupakishwa kwebhiya entsha kunomtsalane kwimilo yeqhina. I-Champagne eyasungulwa nguChateau Taittinger eFransi nayo ifakwe kwiibhotile ezinemibala eyahlukeneyo, kwaye ekugqibeleni idume kakhulu kwimarike.
Isizathu sokuba kutheni iimveliso ezininzi zebrand zinokwahluka kukuba zidlulisela umbono wento oyibonayo yile nto uyifumanayo. Ngokufanayo, ezinye iimveliso zotywala zikhetha ukusebenzisa iikhonsepthi zoyilo lwakudala ukuthumela abathengi umqondiso othembekileyo. Ukunyaniseka, ukulula kunye nokucoceka yonke imiyalezo ebalulekileyo iibrendi ezifuna ukuyithumela kubathengi bazo.
Ukongeza, abathengi nabo banenkxalabo enkulu malunga nokukhuselwa kokusingqongileyo okuluhlaza, ngoko ke abanini beempawu kufuneka babonakalise ukukhuselwa kokusingqongileyo kweemveliso kwipakethe yemveliso. Izixhobo eziBrown, ukupakishwa okucocekileyo, kunye neefonti zoyilo ezilula zonke zenza abathengi bacinge ngokuba ne-eco-friendly
Ixesha lokuposa: Jun-15-2022