Ukuprinta igravure kunceda ekwenzeni upakisho lube lolwakho, njengoko isitsho, "abantu baxhomekeke kwiimpahla, uBuddha uxhomekeke kwiimpahla zegolide", kwaye upakisho oluhle ludla ngokudlala indima ekongezeni amanqaku. Ukutya akuyonto ingaqhelekanga. Nangona upakisho olulula ngoku lukhuthazwa kwaye upakisho olugqithisileyo luyachaswa, uyilo lokupakisha olunesisa, olucokisekileyo nolunobuchule lusadlala indima ephambili ekuthengiseni ukutya. Ukuze kuhambelane nesantya esikhawulezayo sotshintsho kwimfuno yabathengi, abavelisi beemveliso zokupakisha kufuneka bahlale benobuchule, ngoko ke ubuchwepheshe bokupakisha izinto ezintsha buza kuya phi kwixesha elizayo?
Utshintsho oluqhubekayo kwimikhwa yabathengi luye lwabangela ukuba ubuchwepheshe obuphezulu bubonelele ngeemeko ezaneleyo kwiinkampani zokupakisha ukuze zihlale zintsha. Uhlalutyo kunye nokuhlolwa kwendlela yophuhliso lwexesha elizayo lokupakisha kunokujongwa kwezi nkalo zine zilandelayo.
uhlobo lwamandulo
IiOlimpiki zaseLondon zika-2012, umtshato weNkosana uWilliam noKate Middle, ukuthweswa isithsaba seKumkanikazi kunye nangaphezulu kwenze ihlabathi laziva ubuzwe kunye neqhayiya labantu baseBritane. Ngenxa yoko, ishishini lokupakisha lase-UK nalo liye latshintsha ngendlela efanayo, iimpahla kuyilo lokupakisha zinike ingqalelo engakumbi ukuze zibonakalise isitayile sendabuko kunye nengcamango yoyilo lwexesha elidlulileyo, kuba uphawu oludala lunokubonakalisa ngakumbi imvakalelo yokuvuthwa e-UK.
Ukupakisha okuqhelekileyo akupheleli nje ekudlaleni indima ebalulekileyo kule ndlela, kodwa kukwabonisa ukuthembeka. Ngokusekelwe koku, iimpawu ezininzi kunye neemveliso zinokutsala ingqalelo yabathengi ngokulula, kuba bayazi ukuba banokuthenjwa luluntu, kwaye ukupakisha kwenzeka ukuba kudlulisele esi sigidimi sibalulekileyo.
Ukupakisha okwenzelwe wena
Iiprinti zokupakisha ezenzelwe wena ziye zaba zezona zixhobo zisebenzayo kwiibrendi ukutsala abathengi. Inkampani yesiselo iCoca-Cola iyisebenzise ngendlela ebonakalayo, kwaye yandise isabelo sayo semarike ngokuprinta iilebheli ezenzelwe wena kwiibhotile ezahlukeneyo zokupakisha, nto leyo eye yaphucula kakhulu impembelelo yophawu lwayo lwenkampani kwaye yaqatshelwa kakhulu yimarike. Kufuneka kugxininiswe ukuba iCoca-Cola sisiqalo nje, kwaye iimpawu ezininzi kwimarike ngoku ziqala ukubonelela abathengi ngokupakisha ezenzelwe wena. Umzekelo, ivodka, ilebheli yewayini isebenzisa uyilo olukhethekileyo oluzizigidi ezi-4, okwenza ukuba ibe yeyona ithandwayo kubathengi.
Ababoneleli beebhrendi baqalile ukuphucula impembelelo yabo kwiinkampani nge-intanethi kunye neendaba zoluntu, kwaye abathengi banokuqonda okunzulu nokucokisekileyo kwegama elithi ukwenza ngokwezifiso kunangaphambili. Umzekelo, iHeinz ketchup, ethandwa kakhulu kwiFacebook eMelika, ithandwa kakhulu kuba ungayinika abahlobo bakho kunye nabantu obathandayo njengesipho. Kwangaxeshanye, ukuqhubela phambili kwetekhnoloji kwenze imveliso yaba nobuchule ngakumbi kwaye ingabizi kakhulu, kwaye ukunyuka kokupakisha okwenziwe ngokwezifiso kubonisa kakuhle amandla oshishino lokupakisha.
Ukupakisha okuncinci
Ukuze baphumelele kwimarike, iimpawu kufuneka ziqonde iimfuno zabathengi. Umzekelo, ukupakisha okulula kufanelekile kubathengi abasezindleleni, abangenalo ixesha lokuvula iibhokisi ezinkulu nezintsonkothileyo. Ukupakisha okutsha nokulula, okufana neepakethe ezithambileyo ezithe tyaba ezinokucinezelwa zize zisasazwe kubantu abahlukeneyo, yindlela ephumelele kakhulu.
Ukupakisha okulula kungadweliswa kwiipakethe ezintle, ingqwalasela ikukulula kokuvula. Ukongeza, ukupakisha imveliso kunokunceda abathengi ukuba bahlule ubungakanani obuthile ngaphandle kokwazi ubungakanani, nto leyo eyenza ukupakisha imveliso kubonakale kumnandi ngakumbi.
ukupakishwa okunobuchule
Kubanini beempawu, injongo ephambili yokupakisha kakuhle kukufumana ingqalelo yabathengi kwishelufu yeevenkile ezinkulu, nto leyo ebakhuthaza ukuba ekugqibeleni bathenge, nto leyo ebizwa ngokuba luthando ekuqaleni. Ukuze bafezekise oku, iimpawu kufuneka zichaze ukwahluka kweemveliso zabo xa bethengisa. I-Budweiser iphumelele kakhulu ekuhlukaniseni iimveliso, kwaye ukupakisha ibhiya entsha kunomtsalane ngendlela ye-bow tie. I-Champagne eyasungulwa yiChateau Taittinger eFransi ikwapakishwe kwiibhotile zemibala eyahlukeneyo, kwaye ekugqibeleni ithandwa kakhulu kwimarike.
Isizathu sokuba iimveliso zeebhrendi ezininzi zahluke kukuba zidlulisela ingcamango yokuba oko ukubonayo koko ukufumanayo. Ngokufanayo, ezinye iibhrendi zotywala zikhetha ukusebenzisa iingcamango zoyilo zakudala ukuthumela abathengi isignali ethembekileyo. Ukunyaniseka, ukulula kunye nococeko zonke ziyimiyalezo ebalulekileyo ezifuna ukuyithumela kwiibhrendi zazo.
Ukongeza, abathengi baxhalabile kakhulu ngokhuseleko oluluhlaza kokusingqongileyo, ngoko ke abanini beempawu kufuneka babonakalise ukhuseleko lokusingqongileyo lweemveliso kwiipakeji zemveliso. Izinto ezimdaka, ukupakishwa okucocekileyo, kunye neefonti ezilula zonke zenza abathengi bacinge ngokuba nobuhlobo nokusingqongileyo.
Ixesha lokuthumela: Juni-15-2022
