Iindlela ezintathu eziphambili kwimarike yoshicilelo yehlabathi ngo-2023

Kutshanje

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ngokohlobo lombuzo nempendulo

Mema imibutho yoshicilelo kunye neenkokheli zoshishino

Qikelela indlela yophuhliso lweshishini lokushicilela ngo-2023

Zeziphi iindawo ezintsha zokukhula eziya kuba nazo ishishini lokushicilela ngo-2023

Ngawaphi amathuba kunye nemiceli mngeni aya kujongana nayo amashishini okushicilela

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abashicileli bayavuma

Ukumelana nokunyuka kweendleko, imfuno ecothayo

Iinkampani zoshicilelo kufuneka zisebenzise ukhuseleko lwekhabhoni ephantsi

Ukukhawulezisa idijithali kunye nobungcali

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Umbono 1

Ukukhawuleziswa kwedijithali

Zijongene nocelomngeni olunjengokucotha kwemfuno yokushicilela, ukunyuka kwamaxabiso ezinto eziphathekayo, nokunqongophala kwabasebenzi, iinkampani zokushicilela ziya kutyekela ekusebenziseni ubugcisa obutsha ukuze zihlangabezane nazo kunyaka omtsha. Imfuno yeenkqubo ezizenzekelayo iyaqhubeka nokukhula, kwaye ukukhawulezisa ukufakwa kwedijithali kuya kuba lukhetho lokuqala kwiinkampani zokushicilela.

"Ngo-2023, iinkampani zokushicilela kulindeleke ukuba zityale imali eninzi kwi-digitalization." URyan Myers, umlawuli olawulayo we-Heidelberg UK, uthe emva kwexesha lobhubhani, imfuno yokushicilela isekwinqanaba eliphantsi. Iinkampani zoshicilelo kufuneka zifune iindlela ezisebenzayo zokugcina inzuzo, kwaye ukukhawulezisa i-automation kunye ne-digitization kube yeyona ndlela iphambili yeenkampani zokushicilela kwixesha elizayo.

Ngokutsho kukaStewart Rice, intloko yoshicilelo lwezorhwebo eCanon UK nase-Ireland, ababoneleli ngeenkonzo zokuprinta bafuna ubugcisa obunokunceda ukunciphisa amaxesha okutshintsha, ukwandisa amanqanaba emveliso kunye nokunyusa imbuyekezo. “Ngenxa yokunqongophala kwabasebenzi kulo lonke ishishini, iinkampani zoshicilelo ziya zifuna i-automation hardware kunye nesoftware enokunceda ukuhambisa ukuhamba komsebenzi, ukunciphisa inkcitho kunye nokunciphisa ukusetyenziswa kwamandla. Ezi zibonelelo zinomtsalane kakhulu kwiinkampani zoshicilelo kula maxesha anzima. "

UBrendan Palin, umphathi-jikelele we-Federation of Independent Printing Industries, uqikelela ukuba umkhwa obhekiselele kwi-automation uya kukhawuleza ngenxa yokunyuka kwamaxabiso. "Ukunyuka kwamaxabiso kuye kwatyhala iinkampani ukuba zisebenzise isoftware ephucukileyo kunye nezixhobo ezilungelelanisa ukuhamba komsebenzi wokushicilela ukusuka phambili ukuya ngasemva, ngaloo ndlela ukwandisa imveliso kunye nokusebenza kakuhle kwemveliso."

UKen Hanulek, usekela-mongameli wentengiso yehlabathi kwi-EFI, uthe ukuguqulwa kwedijithali kuya kuba yinto ephambili yokuphumelela kwezoshishino. Ngezisombululo kwi-automation, isoftware yelifu kunye nobukrelekrele bokwenziwa, ukusebenza kakuhle koshicilelo kufikelela kwiindawo eziphakamileyo, kwaye ezinye iinkampani ziya kuzichaza iimarike zazo kwaye zandise ishishini elitsha ngo-2023.

Umbono 2

Kuvela umkhwa wobungcali

Ngo-2023, umkhwa wobungcali kwishishini lokushicilela uya kuqhubeka nokuvela. Amashishini amaninzi agxile kwi-R&D kunye nokusungula izinto ezintsha, enza ezawo iinzuzo zokhuphiswano ezizodwa kunye nokunceda uphuhliso oluzinzileyo lweshishini loshicilelo.

"Ukujonga ubungcali kuya kuba yenye yeendlela ezibalulekileyo kushishino lokushicilela ngo-2023." UChris Ocock, umphathi we-akhawunti yeqhinga lase-UK ye-Indac Technology, wagxininisa ukuba ngo-2023, iinkampani zokushicilela kufuneka zifumane imarike ye-niche kwaye ibe yinkokeli kule ntsimi. kwezona zibalaseleyo. Iinkampani kuphela ezivelisa izinto ezintsha kunye noovulindlela kwaye zikhokelela kwiimarike ze-niche ezinokuqhubeka zikhula kwaye ziphuhlise.
"Ukongeza ekufumaneni imarike yethu ye-niche, siya kubona kwakhona iinkampani ezininzi zokushicilela ziba ngamaqabane anobuchule kubathengi." UChris Ocock uthe ukuba kubonelelwa ngeenkonzo zokushicilela kuphela, kulula ukukotshwa ngabanye ababoneleli . Nangona kunjalo, ukubonelela ngeenkonzo ezongezelelweyo zexabiso, ezifana noyilo loyilo, kuya kuba nzima ukubuyisela.

URob Cross, umlawuli weSuffolk, inkampani yoshicilelo yentsapho yaseBritani, ukholelwa ukuba ngokunyuka kabukhali kweendleko zokuprinta, indlela yokushicilela iye yatshintsha kakhulu, kwaye iimveliso eziprintiweyo ezikumgangatho ophezulu ziyathandwa yimarike. Uwama-2023 uya kuba lixesha elifanelekileyo lokumanyanisa ngakumbi ishishini lokushicilela. "Okwangoku, amandla okushicilela asengaphezulu, okukhokelela ekwehleni kwexabiso leemveliso zokuprinta. Ndiyathemba ukuba lonke ishishini liya kugxila kwiinzuzo zalo kwaye linike umdlalo opheleleyo kumandla alo, kunokuba lilandele ingeniso."

"Ngo-2023, ukudibanisa phakathi kwecandelo lokushicilela kuya kwanda." URyan Myers uqikelela ukuba ukongeza kwimpembelelo yokunyuka kwamaxabiso ekhoyo kunye nokujongana nemfuno ephantsi eya kuqhubeka ngo-2023, iinkampani zokushicilela kufuneka zijongane neendleko eziphezulu kakhulu zamandla Ukukhula, okuya kubangela ukuba iinkampani zokushicilela zibe ziingcali ngakumbi kwaye ziphucule ukusebenza kakuhle kwemveliso.

Umbono 3

Uzinzo luba yinto eqhelekileyo

Uphuhliso oluzinzileyo luhlala luyisihloko esixhalabisayo kushishino lokushicilela. Ngo-2023, ishishini lokushicilela liya kuqhubeka nalo mkhwa.

"Kwishishini lokushicilela kwi-2023, uphuhliso oluzinzileyo alusekho nje ingcamango, kodwa luya kuhlanganiswa kwiplani yophuhliso loshishino lweenkampani zokushicilela." U-Eli Mahal, umlawuli wezentengiso weleyibhile kunye neshishini lokupakisha kwi-HP Indigo koomatshini bokushicilela bedijithali, ukholelwa ukuba uphuhliso oluzinzileyo luya Kubekwa kwi-ajenda ziinkampani zokushicilela kwaye zidweliswe phezulu kuphuhliso lobuchule.

Ngokombono kaEli Mahal, ukuze kukhawuleziswe ukuphunyezwa kwengcamango yophuhliso oluzinzileyo, abavelisi bezixhobo zokushicilela kufuneka bajonge ishishini labo kunye neenkqubo ngokubanzi ukuze baqinisekise ukuba banikezela iinkampani zokushicilela izisombululo ezinempembelelo encinci kwindalo. "Okwangoku, abathengi abaninzi batyale imali eninzi ukuze banciphise iindleko zamandla, njengokusebenzisa iteknoloji ye-UV ye-UV ekushicileleni kwe-UV yendabuko, ukufaka iipaneli zelanga, kunye nokutshintsha kwi-flexo yokushicilela kwi-digital printing." U-Eli Mahal unethemba lokuba ngo-2023, iinkampani zoshicilelo ezingakumbi zisabela ngokuqhubekayo kwingxaki yamandla eqhubekayo kunye nokuphumeza izisombululo zokonga iindleko zamandla.

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U-Kevin O'Donnell, uMlawuli wezoNxibelelwano lwezoNxibelelwano kunye neNkqubo yokuThengisa, i-Xerox UK, i-Ireland kunye ne-Nordics, nayo inombono ofanayo. "Uphuhliso oluzinzileyo luya kuba yingqwalasela yeenkampani zokushicilela." U-Kevin O'Donnell uthe iinkampani ezininzi zokushicilela zilindeleke kakhulu kuzinzo olunikezwa ngababoneleli bazo kwaye zifuna ukuba zenze izicwangciso ezicacileyo zokulawula ukukhutshwa kwekhabhoni kunye neempembelelo zentlalo kwiindawo ezihlala kuzo. Ke ngoko, uphuhliso oluzinzileyo lunendawo ebaluleke kakhulu kulawulo lwemihla ngemihla lwamashishini oshicilelo.

"Ngo-2022, ishishini lokushicilela liya kuba nemingeni. Abaninzi ababoneleli ngeenkonzo zokushicilela baya kuchaphazeleka kwizinto ezifana namaxabiso aphezulu ombane, okubangela ukunyuka kweendleko. Ngelo xesha, kuya kuba neemfuneko ezingqongqo zobugcisa zokukhusela indalo kunye namandla. ukugcina." I-Stewart Rice iqikelela ukuba ngo-2023, ishishini lokushicilela liya kwandisa imfuno yalo yokuzinza kunye nokukhuselwa kwendalo kwizixhobo, ii-inki kunye ne-substrates, kunye ne-remanufacturable, iteknoloji ehlaziyiweyo kunye neenkqubo ezihambelana nokusingqongileyo ziya kuthandwa yimarike.

ULucy Swanston, umlawuli olawulayo we-Knuthill Creative e-UK, ulindele ukuba uzinzo lube ngundoqo kuphuhliso lweenkampani zokushicilela. “Ndiyathemba ukuba ngo-2023 kuya kuncitshiswa 'i-greenwashing' kweli shishini. Kufuneka sabelane ngoxanduva lokusingqongileyo kwaye sincede iibrendi kunye nabathengisi baqonde ukubaluleka kophuhliso oluzinzileyo kwishishini. "

(Uguqulo olupheleleyo olusuka kwiwebhusayithi esemthethweni yemagazini yaseBritane ethi "Printa Weekly")


Ixesha lokuposa: Apr-15-2023