Ukupakishwa kokutya yinxalenye eguquguqukayo kunye nekhulayo yokusetyenziswa kokugqibela eqhubeka nokuphenjelelwa bubuchwepheshe obutsha, ukuzinza kunye nemimiselo. Ukupakishwa bekusoloko kumalunga nokuba nefuthe elithe ngqo kubathengi kwiishelufu ezixinene kakhulu ngokungathandabuzekiyo. Ukongeza, iishelufu azisekho nje iishelufu ezinikezelweyo zeempawu ezinkulu. Ubuchwephesha obutsha, ukusuka kwipakethe eguquguqukayo ukuya kushicilelo lwedijithali, vumela ukuba ngaphezulu nangakumbi nangakumbi iibrendi ezincinci nezisezantsi ukuba zikhukulise kwisabelo semarike.
Uninzi lwezinto ezibizwa ngokuba "ziimpawu zomngeni" ngokubanzi zineebhetshi ezinkulu, kodwa inani lee-odolo ngebhetshi nganye liya kuba lincinci. Ii-SKU zikwaqhubeleka nokwanda njengoko iinkampani ezinkulu ezipakishweyo zabathengi zivavanya iimveliso, ukupakisha kunye namaphulo okuthengisa kwiishelufu. Umnqweno woluntu wokuphila ubomi obungcono nobunempilo uqhuba iindlela ezininzi kulo mmandla. Abathengi nabo bafuna ukukhunjuzwa kwaye bakhuselwe ukuba ukupakishwa kokutya kuya kuqhubeka nokudlala indima ephambili enxulumene nococeko ekusasazeni, ekuboniseni, ekuhanjisweni, ekugcinweni nasekugcinweni kokutya.
Njengoko abathengi beba nokuqonda ngakumbi, bayakuthanda ukufunda ngakumbi malunga neemveliso. Ukupakishwa okungafihlisiyo kubhekiselele ekupakishweni kokutya okwenziwe ngezinto ezibonakalayo, kwaye njengoko abathengi bexhalabile malunga nezithako ezisetyenziswa ekutyeni kunye nenkqubo yokuzenza, umnqweno wabo wokubekwa elubala kophawu uyakhula.
Kakade ke, imimiselo idlala indima ebalulekileyo ekupakishweni kokutya, ngakumbi njengoko abathengi benolwazi olungakumbi kunangaphambili ngokhuseleko lokutya. Imimiselo nemithetho iqinisekisa ukuba ukutya kuphathwa ngokufanelekileyo kuzo zonke iinkalo, okukhokelela kwimpilo entle.
① Ukuguqulwa kokupakishwa okuguquguqukayo
Ngenxa yeempawu kunye neengenelo zokupakishwa okuguquguqukayo, zininzi nangakumbi iintlobo zokutya, ezinkulu nezincinci, ziyaqala ukwamkela ukupakishwa okuguquguqukayo. Ukupakishwa okuguquguqukayo kubonakala ngakumbi nangakumbi kwiishelufa zevenkile ukwenza lula iindlela zokuphila eziphathwayo.
Abanini bebhrendi bafuna ukuba iimveliso zabo zigqame kwishelufu kwaye zibambe iliso lomthengi kwimizuzwana eyi-3-5, ukupakishwa okuguquguqukayo akuzisi nje indawo ye-360-degree yokuprinta, kodwa 'kunokubunjwa' ukutsala umdla kunye nokubonelela ngokusebenza. Ukusebenziseka ngokulula kunye nesibheno esiphezulu seshelufu ngundoqo kubanini beempawu.
Izinto ezihlala ixesha elide kunye nokwakhiwa kokupakishwa okuguquguqukayo, kudibaniswa namathuba amaninzi okuyila, kwenza kube sisisombululo esifanelekileyo sokupakishwa kweemveliso ezininzi zokutya. Ayigcini nje ngokukhusela imveliso kakuhle, kodwa ikwanika uphawu lokuthengisa inzuzo. Umzekelo, unokubonelela ngeesampulu okanye iinguqulelo zobungakanani bokuhamba kwimveliso yakho, uncamathisele iisampuli kwizinto zokwazisa, okanye uzisasaze kwimisitho. Konke oku kungabonisa uphawu lwakho kunye neemveliso kubathengi abatsha, njengoko ukupakishwa okuguquguqukayo kuza kuluhlu olubanzi lweemilo kunye nobukhulu.
Ukongeza, ukupakishwa okuguquguqukayo kufanelekile kwi-e-commerce, njengoko abathengi abaninzi bebeka iiodolo zabo ngedijithali ngekhompyuter okanye i-smartphone. Phakathi kwezinye izibonelelo, ukupakishwa okuguquguqukayo kuneenzuzo zokuthumela ngenqanawa.
Iimveliso zifezekisa ukusebenza kakuhle kwezinto njengoko ukupakishwa okuguquguqukayo kukhaphukhaphu kunezikhongozeli ezomeleleyo kwaye kusebenzisa inkunkuma encinci ngexesha lemveliso. Oku kukwanceda ekuphuculeni ukusebenza kakuhle kwezothutho. Xa kuthelekiswa nezikhongozeli ezomeleleyo, ukupakishwa okuguquguqukayo kukhaphukhaphu ngobunzima kwaye kulula ukuyihambisa. Mhlawumbi eyona nzuzo ibalulekileyo kubavelisi bokutya kukuba ukupakishwa okuguquguqukayo kunokwandisa ubomi beshelufu yokutya, ngakumbi imveliso entsha kunye nenyama.
Kwiminyaka yakutshanje, ukupakishwa okuguquguqukayo kuye kwaba yindawo ekhulayo yokuguqula iilebhile, ukubonelela ishishini lokupakisha ngamathuba okwandisa ishishini labo. Oku kuyinyani ngokukodwa kwintsimi yokupakishwa kokutya.
②Impembelelo yentsholongwane entsha yesithsaba
Ngeentsuku zokuqala zobhubhane, abathengi babethontelana ukuya ezivenkileni ukuze bafumane ukutya ezishelufini ngokukhawuleza kangangoko. .Imarike yokupakishwa kokutya ayichaphazelekanga kakubi kukuqhambuka. Njengoko ilishishini elibalulekileyo, alikavalwa njengamanye amashishini amaninzi, kwaye ukupakishwa kokutya kuye kwakhula olomeleleyo ngo-2020 njengoko imfuno yabathengi yeemveliso ezipakishiweyo iphezulu. Oku kungenxa yokutshintsha kwendlela yokutya; abantu abaninzi batya ekhaya kunokuba batye ezivenkileni. Kwakhona abantu bachitha imali eninzi kwizinto eziyimfuneko kunakwizinto eziphathekayo. Ngelixa icala lokubonelela lokupakishwa kokutya, izixhobo kunye nezixhobo zisokola ukugcina isantya, imfuno iya kuhlala iphezulu ngo-2022.
Imiba emininzi yobhubhane ichaphazele le marike, eyile, amandla, ixesha lokukhokela kunye nokubonelela. Kule minyaka mibini idlulileyo, imfuno yokupakishwa iye yakhawuleza, ebaluleke kakhulu ekusebenzeni ukuhlangabezana neendawo ezahlukeneyo zokusetyenziswa kokuphela, ngakumbi ukutya, isiselo kunye namayeza. Umthamo wokushicilela wangoku womrhwebi ubangela uxinzelelo oluninzi. Ukufezekisa i-20% yokukhula kwentengiso yonyaka kube yinto eqhelekileyo yokukhula kubathengi bethu abaninzi.
Ulindelo lwamaxesha amafutshane okukhokela luhambelana nokuthontelana kwee-odolo, kubeka uxinzelelo olongezelelweyo kwiiprosesa kunye nokuvula umnyango wokukhula kwipakethe yedijithali eguquguqukayo. Siyibonile le meko ikhula kule minyaka imbalwa idlulileyo, kodwa ubhubhane ulukhawulezisile utshintsho. Emva kobhubhane, iiprosesa zokupakisha eziguquguqukayo zedijithali ziye zakwazi ukuzalisa iiodolo ngokukhawuleza kwaye zafumana iipakethe kubathengi ngexesha lerekhodi. Ukuzalisekisa ii-odolo ngeentsuku ezili-10 endaweni yeentsuku ezingama-60 lutshintsho olukhulu oluguquguqukayo lweebhrendi, oluvumela iwebhu emxinwa kunye neemveliso zokupakisha eziguquguqukayo zedijithali ukujongana nemfuno ekhulayo xa abathengi beyifuna kakhulu. Ubungakanani bokubaleka obuncinci buququzelela imveliso yedijithali, ubungqina obongezelelweyo bokuba inguqu yedijithali yokupakishwa ayikhulanga kakhulu, kodwa iya kuqhubeka ikhula.
③Unyuso oluzinzileyo
Kukho ugxininiso olukhulu ekuthinteleni ukulahla inkunkuma kulo lonke ikhonkco lokubonelela, kwaye ukupakishwa kokutya kunamandla okuvelisa izixa ezikhulu zenkunkuma. Ngenxa yoko, iibrendi kunye neeprosesa zikhuthaza ukusetyenziswa kwezinto ezizinzileyo. Umbono "wokunciphisa, ukuphinda usebenzise, usetyenziswe kwakhona" awuzange ucace ngakumbi.
Eyona nto siyibonayo kwindawo yokutya kukukhula kokugxila ekupakishweni okuzinzileyo. Ekupakishweni kwabo, abanini beempawu bagxile kakhulu kunanini na ngaphambili ekwenzeni ukhetho oluzinzileyo, Oku kubandakanya imizekelo yokunciphisa ubungakanani bezinto eziphathekayo ukunciphisa i-carbon footprint, ugxininiso ekuvumelaneni nokuphinda kusetyenziswe, kunye nokusetyenziswa kwezinto ezisetyenzisiweyo.
Ngelixa uninzi lweengxoxo ezijikeleze ukuzinza kokupakishwa kokutya zijolise ekusetyenzisweni kwezinto eziphathekayo, ukutya ngokwako kungenye into eqwalaselwayo. UCollins ka-Avery Dennison uthe: “Inkunkuma yokutya ayikho phezulu kwincoko yokupakisha ezinzileyo, kodwa kufanele ukuba ibe njalo. Inkunkuma yokutya ibalelwa kwi-30-40% ye-US yokutya. Nje ukuba iye kwindawo yokulahla inkunkuma, le nkunkuma yokutya ivelisa i-methane kunye nezinye iigesi ezichaphazela okusingqongileyo. Ukupakishwa okuguquguqukayo kuzisa ubomi obude kumacandelo amaninzi okutya, ukunciphisa inkunkuma. Inkunkuma yokutya yenza eyona pesenti iphezulu yenkunkuma kwiindawo zethu zokulahla inkunkuma, ngelixa ukupakishwa okuguquguqukayo kwenza i-3% -4%. Ke ngoko, i-carbon footprint yemveliso kunye nokupakishwa kwipakethe eguquguqukayo ilungile kokusingqongileyo, njengoko igcina ukutya kwethu ixesha elide kunye nenkunkuma encinci.
Ukupakishwa kwe-Compostable kuzuza ukutsalwa kakhulu kwimarike, kwaye njengomthengisi sizama ukugcina ukurisayikilishwa kunye nokwenza umgquba engqondweni xa siphuhlisa izinto ezintsha zokupakisha, iRecyclable Packaging, uluhlu lwezisombululo zokupakisha eziguquguqukayo eziqinisekisiweyo.
Ixesha lokuposa: Jul-07-2022